Cookie Policy

Last Updated: May 16, 2026

1. Introduction

Welcome to Taco Time ("we," "us," or "our"). This Cookie Policy explains how we use cookies and similar tracking technologies on our website tacotime.rest (the "Website"). This policy is intended to help you understand what cookies are, why we use them, what types of cookies we deploy, and how you can manage your cookie preferences.

We are committed to protecting your privacy and ensuring transparency about the data we collect when you visit our Website. This Cookie Policy should be read alongside our Privacy Policy, which provides additional detail about how we handle personal information collected through our Website.

By using our Website, you acknowledge that you have read and understood this Cookie Policy. We may update this policy from time to time to reflect changes in technology, legislation, or our business practices. Any updates will be posted on this page with a revised effective date.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet, or other internet-enabled device) when you visit a website. They are widely used by website owners to make websites function more efficiently, provide a better user experience, and collect information about how visitors interact with the site.

Cookies are sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user's device and remember certain information about your preferences or past actions.

In addition to cookies, we may also use similar technologies such as:

  • Web Beacons: Small transparent image files (also called pixel tags or clear GIFs) embedded in web pages or emails that help track user behavior and measure the effectiveness of marketing campaigns.
  • Local Storage: A feature of web browsers that allows websites to store data locally on your device for improved performance and functionality.
  • Session Storage: Similar to local storage but limited to a single browsing session; data is erased when you close your browser tab.
  • JavaScript Tags: Scripts embedded in web pages that collect information about how you interact with our Website.

For the purposes of this Cookie Policy, all such technologies are collectively referred to as "cookies."

3. Why Do We Use Cookies?

Taco Time uses cookies for several important reasons:

  • To ensure our Website works correctly and securely.
  • To remember your preferences and settings so you don't have to re-enter them each time you visit.
  • To understand how visitors use our Website so we can improve it.
  • To deliver relevant advertising and promotional content about our food and services.
  • To measure the effectiveness of our marketing campaigns.
  • To comply with applicable legal and regulatory requirements.

4. Types of Cookies We Use

We categorize the cookies used on our Website into four main types: Essential, Functional, Analytics, and Advertising cookies.

4.1 Essential Cookies

Essential cookies (also called strictly necessary cookies) are required for the basic operation of our Website. Without these cookies, certain parts of our Website may not function properly. These cookies do not collect any information that could be used for marketing purposes and cannot be disabled without significantly impacting the Website's functionality.

Essential cookies typically help with:

  • Maintaining security across the Website
  • Enabling secure login processes
  • Remembering items added to an online order or cart
  • Load balancing to ensure Website performance
  • Storing your cookie consent preferences

4.2 Functional Cookies

Functional cookies allow our Website to remember choices you make and provide enhanced, more personalized features. These cookies may be set by us or by third-party providers whose services we have added to our pages. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

Functional cookies help us:

  • Remember your language and location preferences
  • Customize your experience based on past visits
  • Remember your preferred restaurant location
  • Enable social media sharing functionality

4.3 Analytics Cookies

Analytics cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This data helps us improve the performance and usability of our Website. We use Google Analytics as our primary analytics provider.

Analytics cookies help us:

  • Understand which pages are most and least popular
  • See how visitors move around the Website
  • Identify technical issues affecting the user experience
  • Measure the effectiveness of our content and campaigns

4.4 Advertising and Targeting Cookies

Advertising cookies (also called targeting or marketing cookies) are used to deliver advertisements more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with our permission.

Advertising cookies help us:

  • Display targeted advertisements on our Website and other platforms
  • Track conversions from advertising campaigns (e.g., Google Ads)
  • Build a profile of your interests and show you relevant ads
  • Measure the return on investment of our advertising spend

5. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on tacotime.rest:

Cookie Name Provider Purpose Type Duration
cookie_consent tacotime.rest Stores the user's cookie consent preferences to avoid repeated consent requests. Essential 1 year
PHPSESSID tacotime.rest Maintains user session state across page requests. Required for core site functionality such as online ordering. Essential Session
csrf_token tacotime.rest Security cookie used to prevent Cross-Site Request Forgery (CSRF) attacks. Essential Session
user_location tacotime.rest Remembers your preferred Taco Time restaurant location to show relevant menu items and hours. Functional 30 days
user_prefs tacotime.rest Stores your dietary preferences and settings to personalize menu recommendations. Functional 90 days
language tacotime.rest Remembers your preferred language setting for the Website. Functional 1 year
_ga Google Analytics Registers a unique ID used to generate statistical data on how visitors use the Website. Distinguishes between users. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how visitors use the Website. Used to distinguish between users on a daily basis. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rates, limiting the volume of data collected on high-traffic websites. Analytics 1 minute
_ga_[ID] Google Analytics (GA4) Used by Google Analytics 4 to persist session state and measure user engagement and conversion events. Analytics 2 years
_gcl_au Google Ads Used by Google AdSense to track and experiment with advertising efficiency across websites using Google services. Stores and tracks conversions. Advertising 90 days
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Advertising 90 days
_fbc Facebook (Meta) Stores last visit information and click IDs from Facebook ad campaigns to attribute conversions. Advertising 90 days
IDE Google DoubleClick Used by Google DoubleClick to register and report actions on the Website after seeing or clicking one of the advertiser's ads for the purpose of measuring the efficacy of an ad. Advertising 1 year
NID Google Registers a unique ID that identifies a returning user's device. Used for targeted advertising purposes. Advertising 6 months

6. Third-Party Cookies

Some cookies used on our Website are placed by third-party service providers that perform various services on our behalf. These third parties include:

  • Google LLC — Analytics (Google Analytics, Google Analytics 4), advertising (Google Ads, DoubleClick), and mapping services. Google's privacy policy is available at https://policies.google.com/privacy.
  • Meta Platforms, Inc. (Facebook) — Social media integration and advertising through the Facebook Pixel. Meta's privacy policy is available at https://www.facebook.com/privacy/explanation.
  • Online Ordering Platforms — Third-party food ordering or delivery services integrated into our Website may set their own cookies. Please refer to their respective privacy and cookie policies.

We do not control these third-party cookies and recommend that you review the privacy and cookie policies of each third-party service for more information about how they collect and process data.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (other than strictly essential cookies). There are several ways you can manage your cookie preferences:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies. The following links provide instructions for managing cookies in the most popular browsers:

For information about how to manage cookies on mobile devices, please refer to your device manufacturer's documentation or the help section of your mobile browser.

7.2 Opt-Out Tools for Analytics

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-Out Browser Add-on, available at:

Google Analytics Opt-Out Add-on

7.3 Opt-Out Tools for Advertising

You can manage your advertising preferences and opt out of targeted advertising through the following tools:

8. Impact of Disabling Cookies

Please be aware that if you choose to disable or restrict cookies, some parts of our Website may not function as intended. The following impacts may occur:

Cookie Type Impact of Disabling
Essential Cookies Core Website features may not work, including online ordering, secure login, and session management. We strongly recommend keeping these enabled.
Functional Cookies Your preferences (such as preferred location, language, and dietary settings) will not be saved between visits, requiring you to re-enter this information each time.
Analytics Cookies We will be unable to collect data on how you use our Website. This will not affect your user experience but will limit our ability to improve our Website based on visitor behavior.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may see the same ads more frequently as we lose the ability to manage ad frequency.

9. California Privacy Rights (CCPA/CPRA)

If you are a resident of California, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you specific rights regarding the use of cookies and the personal information they collect. These rights include:

  • Right to Know: The right to know what personal information is being collected about you through cookies and how it is being used.
  • Right to Delete: The right to request the deletion of personal information collected about you.
  • Right to Opt-Out of Sale/Sharing: The right to opt out of the sale or sharing of your personal information, including data collected through advertising cookies.
  • Right to Non-Discrimination: The right not to be discriminated against for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the contact information provided in Section 11 below. You may also use the opt-out tools referenced in Section 7.3 to limit the sharing of your data with advertising partners.

For more information about California privacy rights, visit the California Attorney General's website at https://oag.ca.gov/privacy/ccpa.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or updates to our business practices. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies. Your continued use of our Website after any changes to this Cookie Policy constitutes your acceptance of those changes.

If we make material changes to this Cookie Policy that significantly affect how we use your data, we will make reasonable efforts to notify you, such as by displaying a prominent notice on our Website or sending an email notification (if we have your email address).

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us:

Taco Time

We aim to respond to all inquiries within 30 business days of receipt.